EZZY Paints has announced a partnership with former Ghana international Prince Tagoe as the company’s brand ambassador.
The North Industrial area-based paint company’s deal with the Turkey-based striker is for the 2018/2019 season.
Prince Tagoe, whose career has seen him play for Accra Hearts Oak and several clubs in Europe, will thus serve as the face and voice of EZZY Paints. He is expected to build brand recognition by successfully promoting its products and help increase the company’s brand awareness and add new sales opportunities.
This is the second time EZZY Paints is associating its brand with the football fraternity. The company recently sponsored Ghana Premier League side Dreams FC.
Speaking to Footy-Ghana.com, the MD of EZZY Paints Mr. Moussa Ezzeddine said: “for us the motive behind sponsoring Dreams FC before and now Prince Tagoe (Prince of Goals) is that EZZY Paints believes strongly in setting a modern marketing example for football and business stakeholders to benefit from as a case study that may stand as a remarkable point in the history of the football industry in Ghana and the world.”
EZZY Paints has been in existence since 2005 and won several awards both local and international.