Africa’s leading sports and digital entertainment company, BetKing has officially announced its entry into the Ghanaian market.
BetKing launched its presence – the fourth market in Africa – with a high-level stakeholder event at MultiChoice Ghana Limited on Saturday, August 6, 2022.
Head of Policy for the Ministry of Youth and Sports, Mohammed Sannie Adams; Commissioner for the Gaming Commission of Ghana, Peter Mireku; some Ghana football greats including Sammy Osei Kuffour, Asamoah Gyan and John Paintsil, and a host of top dignitaries and key stakeholders across the Ghanaian sports industry were in attendance.
The event presented an opportunity for BetKing to convey its commitments and plans to be the entertainment and betting platform of choice in the country by providing customers with trusted products, incredible odds, and fast pay-out time offers. Through this expansion, BetKing aims to not only provide Ghanaians with a credible and reliable sports betting platform but also intensify local efforts designed to positively impact lives within communities they operate and beyond.
In his opening remarks, the Managing Director of Kingmakers, Gossy Ukanwoke, explained that with BetKing’s foray into the Ghanaian market, the company continues to focus on its strategic intent to be a leader in sports and digital entertainment in sports entertainment in Africa.
“As a company committed to expanding the growth of Kings and Kingmakers in Africa, we are thrilled to unveil our presence in Ghana and provide an opportunity for sports lovers across the country to experience #ThatBetKingFeeling.
“We see this as an exciting opportunity to positively impact and contribute further to local communities in Africa through our ongoing social responsibility initiatives.
“Whilst today shows that BetKing is a strong force in Africa, currently serving over 2 million customers and still growing, it further signifies our drive as a company to improve the quality of life of individuals, and to make an impact in communities where we operate.”
Delivering an address on behalf of the Minister of Youth and Sports, Mustapha Ussif, the Head of Policy for the Ministry of Youth & Sports, Mohammed Sannie Adams said:
“Our ministry is focused on the development of football as a business, contributing to the national development of our community. We want to develop the entire value chain, from playing to production and partners such as BetKing in order to achieve the progressive development of youth through sports.”
The Commissioner for the Gaming Commission of Ghana, Peter Mireku, stated that the launch of BetKing in Ghana is a nod to the Commission for doing something right in the regulatory space, resulting in entrants from credible players like BetKing. He also stressed the importance of fully complying with regulatory policies put in place by the government.
The BetKing launch was concluded with a live viewing party of the Chelsea vs Everton EPL game which further enriched the guest experience of ThatBetKingFeeling!
